Interesting Manhole Covers

PR Company Saatchi & Saatchi took Guerilla Marketing to a new level with these unique, eye-catching and interesting manhole covers. The steam from the sewers in New York pass through the coffee design to create, what looks like, a hot cup of your favourite brew.

Billboard and magazine adverts can easily be skipped, but these adverts are certainly one you won’t miss. Thumbs up for this idea!

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Flight Path Guerilla Marketing

As the engines roar and the plane begins to take off, many passengers are consumed with the experience that they notice very little. However, once in the air, one begins to relax and takes in the scenery all around them. Flight Path Media, an outdoor advertising specialist, noticed the opportunity to advertise and capitalised on the guerilla marketing idea that lay in farming fields surrounding runways.

After negociating with local land owners, Flight Path Media proceeded to use special paints to create eye-catching and appealing adverts that would generate huge media interest. I have chosen two fantastic examples…

Lap dancer for MyPrivateDance.com - Taking 8 people 3 days to produce, a lap dancer that spread over 100,000 square feet was painted onto a runway field parallel to Gatwick Airport. The result…

GammonLife.com board - A backgammon portal managed by Player International Ltd commissioned Flight Path Media to create the worlds’ biggest backgammon board in preparation for the first Millon Dollar Backgammon Tournament in the Bahamas…

If you can afford it, want to create a huge buzz about your product/service and gain media interest, Flight Path Media can certainly help. I love these ads!

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Virgin Atlantic Guerilla Marketing

Virgin Atlantic, the airline, wanted to promote their all-round superior service and not just the in-flight benefits you may receive when flying with them. A cheap guerilla marketing tactic was set in place that used open-top cartons of eggs carefully handled through-out the baggage handline process.

The campaign was run a few years ago in Johannesburg, South Africa. BBDO, the agency behind the campaign, placed open cartons of eggs on an airport baggage carousel, partially encased in a wrapper that said “Handled by Virgin Atlantic.”

This not only highlight the message that Virgin cared for their luggage as much as their passengers, the marketing tactic was also eye-catching and amusing. Lukily, the eggs didn’t break.

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Durex Condom Guerilla Marketing

Durex, the internationl condom manufacturer, assigned McCann-Erickson to promote their latest line of ribbed and knobbed textured condoms in guerilla-styled-ads. Using special paint that washes away, condom outlines were painted on sidewalk paving stones according to their pattern.

McCann Erickson did a fantastic job at raising awareness for Durex and literally painting the company in a fun and innnovative new light. Definately a winning job.

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