Impact Advertising

Whilst there is no strict definition of  Impact Advertising, I’ll give it a go: Impact Advertising involves using strong, eye-catching media as a form of generating a reaction from the consumer and forcing them to think about the advert in question.

In plain English, this means using a shocking advert that often has little boundaries to make people think, and often speak about it. A great example of Impact Advertising is anti-smoking campaings….

What they used to use as an advert…

What they now use…

Quite naturally, the latter catches your attention and forces you to think about the consequences of smoking. The unfortunate gentleman in the photograph is real, no doubt in pain and a former smoker.

Now, if you were a smoker, which advert would catch your attention?

Impact Advertising is there to break the boundaries, to go the extra mile and often shock the viewer. It is much like Guerilla Marketing but often uses shock tactics instead of humour. By utilising Impact Advertising you are generating an interest and making people think through unconventional means.

I firmly believe Impact Advertising works, especially in campaigns involving disease, illness or upset.

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