http://marketingjunkie.co.uk No holds barred marketing blog Sun, 22 Feb 2009 15:29:29 +0000 http://backend.userland.com/rss092 en PR Company Saatchi & Saatchi took Guerilla Marketing to a new level with these unique, eye-catching and interesting manhole covers. The steam from the sewers in New York pass through the coffee design to create, what looks like, a hot cup of your favourite brew. Billboard and magazine adverts can easily ... http://marketingjunkie.co.uk/brand-awareness/interesting-manhole-covers/ Viral marketing is a fairly new phenomenon that uses pre-existing social networks to produce rapid increases in brand awareness and is a marketing strategy that suits multiple businesses. Viral marketing was intially kick-started by word-of-mouth via MySpace messages or Bebo comments, but as new media pushes the boundaries, viral marketing has ... http://marketingjunkie.co.uk/strategies/viral-marketing/ As the engines roar and the plane begins to take off, many passengers are consumed with the experience that they notice very little. However, once in the air, one begins to relax and takes in the scenery all around them. Flight Path Media, an outdoor advertising specialist, noticed the opportunity ... http://marketingjunkie.co.uk/guerilla-marketing/flight-path-guerilla-marketing/ A tour company has sparked controversy by sending out a marketing e-mail offering "chav-free" holidays. Activities Abroad ran "chavvy" names through its database to confirm none had ever been on one of its activity holidays. They discovered that no Britneys, Dazzas, Biancas, Chardonnays or Candices had ever been on one ... http://marketingjunkie.co.uk/news/chav-free-holidays/ This video, found on YouTube, highlights changes that are occuring all around us that we probably don't even realise. From a marketing perspective it focuses on the power of new media, for example the internet, and how this is taking over traditional means. I am a firm believer in harnessing the ... http://marketingjunkie.co.uk/videos/interesting-facts-and-figures/ Whilst there is no strict definition of  Impact Advertising, I'll give it a go: Impact Advertising involves using strong, eye-catching media as a form of generating a reaction from the consumer and forcing them to think about the advert in question. In plain English, this means using a shocking advert that ... http://marketingjunkie.co.uk/impact-advertising/impact-advertising/ Virgin Atlantic, the airline, wanted to promote their all-round superior service and not just the in-flight benefits you may receive when flying with them. A cheap guerilla marketing tactic was set in place that used open-top cartons of eggs carefully handled through-out the baggage handline process. The campaign was run a ... http://marketingjunkie.co.uk/guerilla-marketing/virgin-atlantic-guerilla-marketing/ Slogans are popular in achieving Brand Awareness and spreading knowledge of your product/service further afield. However, when moving into new regions, countries and cities...this can go terribly wrong. Coors, the beer producer, moved into the Spanish market and had it's "Turn it loose" slogan translated...unfortunately it read "Suffer from diarrhea." Clairol, the ... http://marketingjunkie.co.uk/slogans/slogan-translations-gone-wrong/ Brand Awareness is a term that I often hear when business owners want to expand their market share and become a name people believe in. But what is Brand Awareness and how can you measure it? Brand Awareness is the extend to which a brand is recognised by potential customers and ... http://marketingjunkie.co.uk/brand-awareness/an-introduction-to-brand-awareness/ Durex, the internationl condom manufacturer, assigned McCann-Erickson to promote their latest line of ribbed and knobbed textured condoms in guerilla-styled-ads. Using special paint that washes away, condom outlines were painted on sidewalk paving stones according to their pattern. McCann Erickson did a fantastic job at raising awareness for Durex and literally ... http://marketingjunkie.co.uk/guerilla-marketing/durex-condom-guerilla-marketing/