This entry was posted on Tuesday, February 3rd, 2009 at 12:15 pm and is filed under Guerilla Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Durex Condom Guerilla Marketing
Durex, the internationl condom manufacturer, assigned McCann-Erickson to promote their latest line of ribbed and knobbed textured condoms in guerilla-styled-ads. Using special paint that washes away, condom outlines were painted on sidewalk paving stones according to their pattern.
McCann Erickson did a fantastic job at raising awareness for Durex and literally painting the company in a fun and innnovative new light. Definately a winning job.
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