This entry was posted on Thursday, February 5th, 2009 at 11:30 am and is filed under Guerilla Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Flight Path Guerilla Marketing
As the engines roar and the plane begins to take off, many passengers are consumed with the experience that they notice very little. However, once in the air, one begins to relax and takes in the scenery all around them. Flight Path Media, an outdoor advertising specialist, noticed the opportunity to advertise and capitalised on the guerilla marketing idea that lay in farming fields surrounding runways.
After negociating with local land owners, Flight Path Media proceeded to use special paints to create eye-catching and appealing adverts that would generate huge media interest. I have chosen two fantastic examples…
Lap dancer for MyPrivateDance.com - Taking 8 people 3 days to produce, a lap dancer that spread over 100,000 square feet was painted onto a runway field parallel to Gatwick Airport. The result…
GammonLife.com board - A backgammon portal managed by Player International Ltd commissioned Flight Path Media to create the worlds’ biggest backgammon board in preparation for the first Millon Dollar Backgammon Tournament in the Bahamas…
If you can afford it, want to create a huge buzz about your product/service and gain media interest, Flight Path Media can certainly help. I love these ads!
4 Responses to “Flight Path Guerilla Marketing”
Leave a Reply
February 5th, 2009 at 4:11 pm
Are these pictures made in photoshop? Otherwise they are impressive!
February 6th, 2009 at 8:01 pm
Neat, eye catching, easy to remember, good
February 7th, 2009 at 1:16 pm
A great idea! Someone has to think of it and make it work, then they can make bank. This is an innovative idea and I hope these guys rake it in.
February 7th, 2009 at 9:53 pm
Not Photoshopped. Just Google Flight Path Media and you will see they have created ads for Lynx, Ikea and more.