Virgin Atlantic Guerilla Marketing

Virgin Atlantic, the airline, wanted to promote their all-round superior service and not just the in-flight benefits you may receive when flying with them. A cheap guerilla marketing tactic was set in place that used open-top cartons of eggs carefully handled through-out the baggage handline process.

The campaign was run a few years ago in Johannesburg, South Africa. BBDO, the agency behind the campaign, placed open cartons of eggs on an airport baggage carousel, partially encased in a wrapper that said “Handled by Virgin Atlantic.”

This not only highlight the message that Virgin cared for their luggage as much as their passengers, the marketing tactic was also eye-catching and amusing. Lukily, the eggs didn’t break.