Anger and Support at “Chav Free” Holidays

A tour company has sparked controversy by sending out a marketing e-mail offering “chav-free” holidays. Activities Abroad ran “chavvy” names through its database to confirm none had ever been on one of its activity holidays. They discovered that no Britneys, Dazzas, Biancas, Chardonnays or Candices had ever been on one of their trips and proceeded to tell 24,000 people this via e-mail.

A wave of publicity and controversy followed after some customers were left offended. One woman argued, “How dare you define and typecast people by their name?”

However, Mr McLean, an employee of the company, advised “If you start going to various newspaper websites and the comment pages, we’re getting some absolutely fantastic feedback, an immense amount of support and it kind of looks like a lot of people agree with us as well“.

So, is all publicity good publicity?